(PDF/EPUB) [Content marketing] ´ Ann Handley

  • Hardcover
  • 260
  • Content marketing
  • Ann Handley
  • Italian
  • 02 January 2019
  • null

Ann Handley À 2 Read

Content marketing Summary á 102 Pagheranno il messaggio al vostro posto Ora più che mai Content is King I contenuti vincono Naturalmente perché siano vincenti devono essere centrati sul cliente autentici coinvolgenti divertenti sorprendenti preziosi interessanti; Insomma devono guadagnarsi l'attenzione della gente Ma cosa vuol dire creare contenuti preziosi Come lo si può fare in modo costante Come riuscire a far sentire la vostra voce sopra il ru di fondo Perché nessuno commenta il vostro blog Come intervenire in tempo reale Ec. The best most concrete book on social media tactics I ve read yet

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Content marketing Summary á 102 Blog YouTube Facebook Twitter e altre piattaforme online stanno offrendo alle aziende una straordinaria opportunità di interagire direttamente con i clienti E' un'occasione senza precedenti per far conoscere il vostro marchio in modo nuovo senza disturbare i clienti con la pubblicità infastidirli con volantini nella cassetta della posta o interromperli con una telefonata all'ora di cena Producete ottimi contenuti e i clienti verranno da voi Producetene di straordinari e i clienti diffonderanno e pro. I gave this book three stars because it has useful information in it about managing a content based marketing effort but it fell somewhat short on depth By the end of the book I had the feeling it could have been about seventy pages shorter as the authors were down to repeating ideas over and over Ideas You Can Steal in each case example The authors tripped up by stating some rather pedantic rules about words people shouldn t use like leverage Really and fell into using some of their own unclear language Franken speak is I m afraid Franken speak They also tried to be rather cute with profanity to the book s detrimentOverall however the book does offer some useful advice on how to structure and schedule the various content generation efforts that comprise a complete campaign There are a few helpful pointers and links about some of the tools one can employ to make all of this work without becoming a sleep deprived zombie So for the price not a bad book but not uite as compelling as it could have been

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Content marketing Summary á 102 Co la forza di uesto libro nelle sue pagine troverete le tappe del processo di pubblicazione e i segreti per dar vita a video blog webinar ebook e altri contenuti di successo Una volta che i contenuti saranno online imparerete come condividerli al meglio per coltivare le relazioni con i fan stimolare la passione per i vostri prodotti e promuovere il vostro business Il tutto è integrato da utili case study di aziende capaci di diffondere le loro idee per costruirsi credibilità e trovare nuovi clienti. The forward of this book states that Marketing is about creating great content but that the art and science of producing that superior material has been a mystery to many David Meerman Scott the author of the book s forward section suggests that the answer to the uestion what exactly should I do is to tell stories Granted that s one important aspect of a forward looking plan of actionHowever perhaps it s essential to fully understand why most businesses tend to create poor content In fact much of the business communication that s being produced today clearly doesn t meet the needs of its intended target customer To the vast majority of marketers the task of creating content is still centered upon explaining what their product or service doesIn contrast great content from the customer s point of view should provide meaningful and substantive insight or guidance about what products and service will do for them As I concluded reading this book it occurred to me that the authors had not made this point in the most compelling way I was somewhat disappointedThat said Ann Hadley and CC Chapman have written a very comprehensive guide about how to develop a content marketing strategy and construct interesting information for your intended recipient utilizing a variety of digital media in the processChapter 6 Share or Solve Don t Shill is by far the most useful section of this helpful guide It shares the six characteristics of a good idea or a story What s missing in my opinion are examples of how companies typically fail to incorporate these basic principlesWhy is this explanation needed Because this is a crucial concept and it should not be open to interpretation meaning many marketers must essentially unlearn the common practices of legacy corporate marketing communications organizationsContent Rules includes ten case studies what the author s refer to as success stories I found some of these examples to be very insightful In summary the authors have tackled a subject that is very problematic since knowing what to change is only part of the euation Executing on that reuired behavioral transformation having the will to discard bad habits has proven to be very challengingMoreover for those marketers who find it difficult to adopt these new practices themselves the likelihood of being able to outsource this task is not promising Finding an appropriately skilled consultant a practitioner with proven results will be eually challenging Into the Hands of the Soldiers: Freedom and Chaos in Egypt and the Middle East e i segreti per dar vita a video blog webinar Who Needs a Prairie? ebook Running on Empty Contemplative Spirituality for Overachievers e altri contenuti di successo Una volta che i contenuti saranno online imparerete come condividerli al meglio per coltivare le relazioni con i fan stimolare la passione per i vostri prodotti Petty Pewter Gods e promuovere il vostro business Il tutto è integrato da utili case study di aziende capaci di diffondere le loro idee per costruirsi credibilità Mama Namibia e trovare nuovi clienti. The forward of this book states that Marketing is about creating great content but that the art and science of producing that superior material has been a mystery to many David Meerman Scott the author of the book s forward section suggests that the answer to the uestion what サイコメ 1 殺人鬼と死春期を exactly should I do is to tell stories Granted that s one important aspect of a forward looking plan of actionHowever perhaps it s Initiated Memoir of a Witch essential to fully understand why most businesses tend to create poor content In fact much of the business communication that s being produced today clearly doesn t meet the needs of its intended target customer To the vast majority of marketers the task of creating content is still centered upon Report an issue explaining what their product or service doesIn contrast great content from the customer s point of view should provide meaningful and substantive insight or guidance about what products and service will do for them As I concluded reading this book it occurred to me that the authors had not made this point in the most compelling way I was somewhat disappointedThat said Ann Hadley and CC Chapman have written a very comprehensive guide about how to develop a content marketing strategy and construct interesting information for your intended recipient utilizing a variety of digital media in the processChapter 6 Share or Solve Don t Shill is by far the most useful section of this helpful guide It shares the six characteristics of a good idea or a story What s missing in my opinion are Beautifully Broken Spirit examples of how companies typically fail to incorporate these basic principlesWhy is this Pussy Portraits explanation needed Because this is a crucial concept and it should not be open to interpretation meaning many marketers must The Virgin Blue essentially unlearn the common practices of legacy corporate marketing communications organizationsContent Rules includes ten case studies what the author s refer to as success stories I found some of these Kiss of Flame The Dragons Virgin Tribute #1 examples to be very insightful In summary the authors have tackled a subject that is very problematic since knowing what to change is only part of the Tyrant euation Executing on that reuired behavioral transformation having the will to discard bad habits has proven to be very challengingMoreover for those marketers who find it difficult to adopt these new practices themselves the likelihood of being able to outsource this task is not promising Finding an appropriately skilled consultant a practitioner with proven results will be Split Second Thinking; Mastering the Art of Impromptu Speaking eually challenging